Language is power.
And yet somewhere between templates and trend cycles, most entrepreneurs forgot this. Actually, no. Let me be more precise: we were systematically taught to forget it.
We were taught to optimise, not articulate. To "add value" without actually saying anything valuable. To chase conversions whilst starving for the creative expression that made us start businesses in the first place.
We were given formulas that flattened our thinking. Frameworks that made us sound interchangeable. Templates that turned distinct voices into variations on the same bland theme.
And this wasn't accidental.
Because when everyone sounds the same, it's easier to sell them the same solutions. The same courses. The same "proven strategies". The same watered-down version of success that keeps you consuming instead of leading.
Generic language creates generic thinkers. And generic thinkers are easier to sell to, easier to control, easier to keep spinning on the hamster wheel of "just one more funnel" and "just one more launch".
Because the moment you stop hiding behind business-speak and start speaking with the full force of your ideas, you become dangerous.
You stop buying what they're selling. You start building something that can't be replicated by following their paint-by-numbers approach. You become a category of one.
And that's when everything changes.
It builds nations, movements, revolutions.
add value
convert
optimise
Most messaging, positioning and copywriting work starts with tactics.
Templates for headlines. Formulas for sales pages. Frameworks for funnels.
But tactics without positioning, without SOUL, just make you louder, not stronger. Which just makes you sound like everyone else, only slightly more desperate. What you actually need is to excavate what you see that others don't. Build your unique intellectual territory.
Translate your vision into language and leadership so precise the right people immediately recognise themselves in it — and the wrong people self-select out.
The problem isn't that you can't write.
It's that you don't know what you're here to say or why anybody should really care.
language and leadership that filters the right people
Kind Words from Past Clients
I can say with complete confidence that in no parallel universe or alternate reality will you ever regret saying yes to Lois.
It's hard to convey it through words but Sweet Talk blew me away. I'm usually a wallflower, but felt so safe and seen that at one point I was like: Am I now being too much??? Too participative??? Not me at all, or actually, YES, but had never felt comfortable enough to put myself out there. And at the same time, also thinking: this is SO my kind of people!
Before Sweet Talk, I was REALLY holding back, and I've learned now that I do have a distinct voice and something important to say. I just needed someone to believe in me, encourage and guide me out of hiding.
Lois is real. The coherence with what she portrays through her words and marketing with who she actually is and how she leads is surprising. She really DOES care about you.
- Virginia Quiroga, Somatic coach
Sweet Talk exists to return marketing to its rightful place as a creative act and make it actually enjoyable to promote what you do.
You'll walk away with the Soul-Strategy-Legacy framework you can use to audit every piece of marketing you create for the rest of your career, the Category of One methodology that makes positioning decisions obvious, and the consciousness excavation process that generates your best ideas.
Not "better messaging", incomparable positioning.
a creative act
You'll learn how to identify the three problems your competitors don't even see, map your unique methodology against them, and articulate why your approach / offer / product is the only logical solution — not just 'better.'
Not "finding your voice", getting precise on your actual lens on the world and backing yourself 100%
By week 8, you'll be able to explain your work in a way that feels like a conversation at an intimate dinner party with the exact people you've always wanted to be surrounded by, using the kind of language that makes people lean in and ask follow-up questions instead of nod politely and change the subject. By week 16, you'll be leading the kind of conversations you once dreamed of.
Not "content strategy", meaning-making and community-building writing that outlasts any platform or algorithm.
We use writing as the tool, but what you're actually building is positioning, leadership and a language bank so clear, so specific, so unmistakably yours that competition becomes irrelevant.
This is a 16-week messaging, positioning + copywriting accelerator for artists, creatives, visionaries, thinkers and leaders building something genuinely original who need help making it make sense to others.
what this work actually helps you do
Writing that doesn’t wobble under pressure because it comes from conviction, not consensus. Learn to speak in a tone that can hold both poetry and precision and still sell.
...that’s made your messaging polite and predictable.
Break the loop of filtering, self-editing, second-guessing, until your words sound like they’ve finally exhaled.
on your own terms. Reject the “content creator” mould and build a body of work that actually says something, timeless ideas over trendy noise. Create work that feels new and impossible to impersonate.
Develop emotional intelligence, nuance, precision in communication. Test your ideas, examine unconscious beliefs. build the stamina to stay in the room when you’re misunderstood, challenged, or criticised without collapsing or posturing.
Create work that lasts longer than a news cycle. Re-centre your creative rhythm and build a relationship with your voice so expression becomes sustainable, not seasonal.
Close the gap between who you are privately and what you share publicly until your message, your marketing and your mission move as one integrated force.
Turn your lived experience into language that leads movements, inspires loyalty and communicates ideas people study, share, discuss and use, not scroll past.
Remember that selling, storytelling and self-expression all come from the same source: your aliveness. Use language in a way that feeds your intellect, your business and your sense of self. Because your full expression is an act of rebellion in a world that wants to keep us quiet.
sharpen a voice that feels like truth
DISMANTLE THE SELF ERASURE
REDEFINE INFLUENCE AND VISIBILITY
COMMUNICATE WITH NUANCE
BUILD CREATIVE RESILIENCE
align art, audience and ambition
CREATE A PHILOSOPHY, NOT A PERSONAL BRAND
reclaim the joy of writing
“getting something out” isn’t the flex, saying something worth being heard is.
🍒 BI-WEEKLY WORKSHOPS WITH LOIS
(Philosophy to support the modules)
This is where your ideas get bigger.
Every other week you join me for a live class where we:
– expand your intellectual territory
– excavate your worldview
– build your core language bank
– practise high-level messaging, positioning and copywriting techniques
All sessions are recorded,
🍒 WRITING CIRCLES
(your consistency engine)
One live writing circle every week — cameras on or off, up to you. This is where you practise expression without performance. Forty-five minutes of guided writing with the community, based on prompts that help you sharpen your voice, test ideas, and make writing feel like breathing again.
🍒 BI-WEEKLY COACHING
(No question is off the table)
Every other week, alternating with live workshops, you come to a coaching call with me. Bring your drafts, ideas, messy sentences, positioning dilemmas, sales page bones — we refine it live. You’ll walk away with exact language, stronger arguments, clearer thinking and direction and a feeling of support like no other. The community vibe is important to me and we all become like good friends.
🍒 COPY CLINICS WITH KAL
(your precision work)
Twice a month, Kal runs a clinic where you bring real copy: sales pages, emails, website sections, launch messaging, your Category of One narrative. He takes it apart, finds the spine, sharpens the edges, and hands it back to you burning hot.
He is surgical, brilliant, savage in the best way. Your writing will never be the same.
🍒 SOMATIC EXPRESSION SESSIONS WITH EM
(your embodied capacity)
At the beginning of each month, Em leads a guided session to help you expand your nervous system’s capacity to be seen.
You practise presence, not performance. Visibility becomes something your body can hold, not something you armour yourself for. Sweet Talk graduates write bolder, clearer, more grounded work and Em is there to hold you in it all.
🍒 MONTHLY INTEGRATION WEEKS
(your rest + assimilation)
Every fourth week, the calendar slows down. This is where your ideas settle, your writing deepens, and you actually integrate what you’ve learned instead of sprinting through the program.
🍒 THE CURRICULUM
(your forever library)
A self-paced portal with every tool, prompt, framework, and methodology I’ve built (and personally use) in a decade+ of writing, positioning and brand-building. You’ll use this for future offers, future launches, future clients and for all of your creative writing work, it grows with you.
How Sweet Talk works
A 16-week arc designed to sharpen your thinking, evolve your voice, deepen your ideas and expand the part of you that can hold visibility without collapsing or performing. It moves in cycles: teaching, expression, refinement, integration. the same cycles every great body of work is built from. feb-june 2026.
Kind Words from Past Clients
I've written essays and chapters for 3 books... and the interesting thing is that if you'd asked me one year ago "do you want to write a book?" I would have replied that, yes, I do, but I didn't know what. Sweet Talk, and embodying for almost a full year now all the things I've learned there, made me stop waiting for a muse to arrive and actually start a writing ritual, nurture my writing practice almost daily. That's how the books and essays and social media posts show up: because I sit down to write like a ritual, and they all take shape as a consequence of this. Again: they become inevitable.
It's like Lois teaches you how to reverse engineer everything you thought you knew--and it actually works. I find myself whipping out my phone and frantically tapping on the keyboard, or running from my kitchen into my office and opening my laptop because I just get these amazing ideas. Because it feels not only fun, but *necessary * to write.
The ideas come because I am in conversation with them constantly, daily. Lois taught me that great writers are great thinkers, and that's what I cultivate every single day. She taught me to think more critically, to go deeper, to really understand the opposite opinion to my ideas so well I could even feel a bit of the passion they felt simmering in my belly. She always encourages you to embrace the full mess of your human spectrum, and she is a leader by example. She will make you remember that you are a human and that you are alive, down to the flesh and bones. She will light a spark that make you feel brave: brave enough to write what you actually want to write. Brave enough to say something important out loud, even when you know you might be misunderstood. And she prepares you to navigate through this with so much integrity and ethics. Lois really goes all in, with so much care and attention to detail. Her fire lights you up and her sheer genius leaves you in awe.
And that's the people she attracts too: deep feelers, deep thinkers, brilliant humans. So being in the Sweet Universe feels like it turns up the saturation of the colors, like we all collectively hold a fire that re-animates parts of you you'd forgotten about or never really seen and brings them back to life.
- Sabrina Ristorto
Communications expert, agency owner
YOU DON'T HAVE TO FIT PERFECTLY INTO ONE
There are three types of people
who join Sweet Talk
THREE/ The poet without precision
ONE/ The cardboard entrepreneur
TWO/ The thinker without a container
You write regularly. Your audience responds to your voice. But your writing either isn't making you money, or it's making money but doesn't sound like you. You can write beautiful essays that go nowhere, or strategic copy that makes you cringe. You're done choosing between art and commerce.
Marketing should feel like your sharpest creative work — not your biggest compromise.
Most people who join Sweet Talk are some combination of all three: successful but invisible, intellectually restless but directionless, creative but unconvincing.
You have ideas, theories, observations, things you write in your Notes at 2am. But you have no idea what to do with any of it. Maybe you don't have a business yet. Maybe you're mid-pivot. Either way, you want to explore it through writing, you just need the structure to turn sprawling thinking into something people can actually engage with.
You have a successful business with marketing that feels like wet cardboard. The gap isn't between your expertise and your worthiness. It's between the complexity of what you actually think and the simplicity of what you've been told will sell. You know your real philosophy would attract your real clients. You just need permission to stop pretending it's more complicated than that.
Kind Words from Past Clients
I can’t recommend sweet talk enough - as someone with a masters in business and is a chartered accountant - what you learn with Lois is next level. It’s deep, it’s connected, it’s everything actually!
Plus having Lois - who is like the big sister you never had, fierce and loyal, a cheerleader of anyone and everyone in her sphere - if you need a confidence boost, Lo is the equivalent to rocket fuel. But in a way that actually helps you believe it in yourself.
And the way she writes and edits in a way that actually sounds like you, to show you your voice; is also incredible. I have no idea how she does it.
Laura Hadcroft
CFO, Founder
You're here because one (or more) of these is true:
Right now, there's a gap between the work you want to be known for and the work you're currently sharing. Sweet Talk closes that gap.
Your writing is strategic, not beautiful
You want language that lands. Ideas people study, share, discuss. Work that builds your reputation while you sleep. You're not here to become a "content creator", you're here to become undeniable.
Your writing is beautiful, not strategic
Your audience responds to your voice. But your sales pages fall flat. You can articulate complex ideas, but you can't explain your offer in a way feels clear. You're tired of choosing between art and commerce.
You’ve hit the ceiling of “good enough”
Your offers aren’t the issue. Your delivery isn’t the issue. Your IDEAS aren’t the issue. Your language is simply too small for the world you’re trying to build.
You’re sitting on ideas you can’t articulate.
You feel the work inside you… but it never comes out the way it sounds in your head. You want precision, expression, and actual language for your worldview.
Your marketing sounds like everyone else in your space
You've built a successful business, but your marketing could be anyone's. You know there's a rawer, more interesting version of your work underneath all the business-speak and you're ready to let it out.
You write entire paragraphs you never publish
because you can already hear people’s reactions in your head. You want to stop self-abandoning mid-sentence. You want to write like someone who trusts their own vision.
You can explain your work brilliantly in conversation
but it comes out flat on the page. You're not failing at writing, you're failing at translation. And you're exhausted by the gap.
You want to turn your obsessions into intellectual property.
You write essays in your Notes app at 2am. You have theories about culture, creativity, capitalism, things you'd talk about for hours with the right person. But you have no idea what to do with any of it.
Your support crew
INTRODUCING
Inside Sweet Talk you’re not being coached, actually, you’re being developed. Your thinking, your language, your creative stamina, your emotional capacity, your relationship to visibility. All of it. And you’re held by three practitioners who each work on a different layer of your expression:
– the layer where ideas form
– the layer where words sharpen
– the layer where the body finally lets you be seen
This is the deepest, fiercest and most holistic support I’ve ever built into Sweet Talk.
And it changes everything.
HERE'S WHO YOU'RE BEING SUPPORTED BY ↓
My work exists for the people who feel too much, think too deeply and refuse to flatten themselves for the algorithm.
For 15+ years, I made other people sound brilliant.
I ghostwrote books that became bestsellers under someone else's name. I wrote articles that appeared in major publications with no byline. I built a 40-client agency writing websites, sales pages, and launch campaigns for businesses I could never claim. I got very good at finding other people's voices. And somewhere in there, I buried my own.
I have a first-class degree in journalism, marketing, and studied creative writing at masters level. I've worked with hundreds of businesses across nearly two decades. I know the formulas. I know the frameworks. I know exactly how to write copy that converts. But I also know what it costs to sound like everyone else.
That's why I started Sweet Talk.
I help you articulate the ideas that keep tugging at your ribs. I help you build the language that does justice to the life you’ve lived and aligns your art, audience and ambition. I help you write in a way that brings you home to yourself and opens something in the people who read you. I’m not here to teach you “marketing" in any kind of traditional sense. I will show you all of the rules so that you can decide how to break them, but I will always encourage you to break them. I’m here to help you turn your thinking into something that can be heard. Seen. Felt. Followed. I’m here to help you build a body of work instead of a pile of content.
Inside Sweet Talk, I’m your co-writer, strategist, editor, challenger, hype woman and fellow creative conspirator. I care about your work with a level of intensity that surprises people and I hold your ideas to a standard that makes you a better thinker, writer and leader. I’m in it with you. Fully, fiercely and with every ounce of my experience.
A writer before anything else.
A strategist second.
Me! Hi, I'm Lois!
Kal writes like someone who has lived nine lives and remembers every one of them.
A former theatre-maker turned creative director, Kal writes brands with bite. Identities that feel alive under the skin, messaging with vertebrae, stories that refuse to sit quietly in the corner. He has a decade and a half of experience directing performers onstage and nearly as long directing founders and creators on the page. He’s unmatched at pulling the truth out of someone’s work, sharpening it until it gleams, and carving away everything that’s polite, padded or pretending. Kal’s copy clinics inside Sweet Talk will be equal parts precision, punch and personal excavation. He won’t let you hide behind pretty metaphors or generic wisdom. He’ll put your ideas under bright light, help you refine the sentence until it burns, and make your writing something people feel, not skim.
If Lois shapes your thinking, Kal sharpens the edge.
(Copy Clinics + Copy Coach)
Meet Kal.
Kalyl Kadri.
Em works in the places language can’t reach, the parts of you that tense, shrink, mask or over-perform the second you’re witnessed.
A former perfectionist who rebuilt her relationship with visibility from the inside out, she now helps creators inhabit themselves fully, not just conceptually, but physically. Her work sits where nervous system meets self-expression, where presence becomes power and uncensored expression becomes sustainable instead of stressful. Em’s sessions inside Sweet Talk will be gentle unfoldings, slow exposures, embodied rehearsals for the version of you who can be seen without bracing.
She'll help you unhook from performance, regulate through visibility and show up in your work without the emotional hangover. If thought is where your ideas spark, Em is where they land. Safely, calmly and in a body that can hold them.
(Somatic Integration & Embodied Expression Sessions)
Meet, Em.
Em Roberts.
You’ve realised that "write like you talk" is Bullshit Advice especially when you've spent years censoring yourself in every conversation.
The question is: are you ready to say it with all you've got? are you ready to back yourself 100%?
The world doesn't need more noise, more education, more "value". It needs voices of substance, your voice, in all its complex, contradictory, magnificent glory.
The question isn't whether you've got something to say
“The best advertising should make you nervous about what you're not buying.”
Over the course of 16 weeks, you will:
Develop your complete offer messaging—whether you're launching something new or repositioning what you already sell.
Get your message so clear and powerful that it starts making money, bringing your name up in conversations and making meaning long after you've left the room.
Write sales pages, websites and offers that convert because they are undeniable. Whether you have an existing business or not.
Build a bank of ideas so powerful you’ll stop dreading “content” and start treating marketing like your creative playground.
Map your unique intellectual territory so you know exactly what you're here to say and why people should care.
Stop feeling so confused by conflicting marketing advice about 'riches in the niches' and learn how to position around your message. Cuz YOU are the niche, baby.
Replace your “I’ll-just-wing-it” writing habit with a ritual that keeps your creativity alive, your message relevant, and your business moving (even when you’re offline).
Kind Words from Past Clients
Working with Lois was #1. So FUN! She is such a warm, welcoming, loving person who I loved to be around - which felt really important because writing and having someone so intimately involved in my business felt like a vulnerable thing! So I deeply appreciate that about her.
And #2. It was soooo helpful in distinguishing my voice and my message in my brand & copy. Lois really sought to understand me and the vision that I had for my business and from there helped me to create amazing writing in the form of emails, reels, landing pages, and more. While working with her, I gained over 60,000 followers and I launched my biggest program to date up until that point.
Working with Lois helped me to solidify and refine my ideas, grow my impact, and uplevel my entire business. I recommend her teachings to everyone and anyone who’s looking for support around writing, copywriting, messaging and voice!
- Kelley Cama, relationship educator
The Modules
INTRODUCING
8 modules, 8 workbooks and 16 weeks of copywriting, messaging & writing in a unique format that will teach you how to write copy so good that brands, clients and customers will be tripping over themselves to sell their ideas TO YOU.
Rebuild your relationship with writing from the ground up. In this module, we strip away the pressure to perform and reintroduce writing as a practice, not just a product — so your best ideas stop hiding behind perfectionism, performance, or “content” pressure. You'll learn:
➔ The daily writing ritual used by history's most brilliant minds that will solve 90% of your creative blocks (I've taught this to bestselling authors)
➔ The forgotten practice that Hemingway, Didion, and every great writer in history used to generate ideas so compelling they're impossible to scroll past
➔ My 15-minute method for extracting ideas from your subconscious that are so distinctly yours, they make competition irrelevant overnight
➔ The little known technique that turns your seemingly random thoughts into a coherent philosophy your audience will follow religiously
➔ How to implant "idea seeds" that bloom into full-fledged movements while others are still A/B testing button colours
➔ The thought-leadership filter that separates forgettable content from the kind people screenshot, save, and send to friends at 2am
In this module, we pull your voice out from under the rubble of industry noise, niche-speak, and performance. We’ll dig into the reason your best thoughts stay stuck in your throat, how to write with more clarity (and less compromise), and how to develop a tone that people could spot blindfolded. Because if you want to be the one they remember — you’ve got to sound like someone they’ve never heard before.
➔ Why 'writing like you talk' is the worst advice you've ever received (and the sophisticated alternative that actually builds recognition)
➔ The voice excavation work and calibration methods that make your writing instantly recognisable even without your name attached
➔ The psychological reason your best ideas stay trapped in your head (and the two-step process to release them without self-censorship)
➔ How to develop the courage to say what others won't (without risking cancellation or alienating your ideal clients)
➔ The "noise reduction" technique that filters out industry jargon and lets your authentic brilliance shine through
Most people try to differentiate by being louder. In this module, you’ll learn how to become incomparable. We’ll build your unique intellectual territory — the philosophies, frameworks, and language that make your work impossible to replicate. You’ll uncover a message so precise, so potent, and so unmistakably you that the right people can’t help but remember it... and the wrong ones can’t copy it, even if they try.
➔ The world-building framework that carves out territory so distinct, others can only enter as visitors, never as competitors
➔ The three invisible elements of undeniable positioning (miss even one and you'll forever be seen as interchangeable)
➔ How to design an offer ecosystem that solves problems your competitors don't even recognise exist
➔ The "intellectual architecture" method used by thought leaders with cult-like followings
➔ Why most positioning exercises fail (and the subversive alternative that creates immediate intrigue)
This module shows you how to write in a way that makes the right people feel like you built the entire thing just for them. You’ll stop chasing virality and start cultivating real connection — the kind that lingers, loops, and leads to relationships, collaborations, and clients who stick around. Because when your voice becomes a home, people find a reason to stay.
➔ The psychological shift that transforms passive readers into active community members (without creating more content)
➔ How to identify the specific people meant to be at your table (versus those who should admire your work from afar)
➔ The 'invisible thread' technique for writing one piece of content that resonates differently with each ideal reader
➔ The conversation-starting framework that positions you as the natural leader in discussions others are afraid to initiate
➔ How to build your "idea jungle" – an ecosystem so rich with interconnected concepts that people get lost exploring it for hours
Forget everything you’ve been told about storytelling in business. This module burns the rulebook and shows you how to write stories that don’t just “build know, like, and trust” — they dismantle doubt, collapse distance, and make your reader say finally, someone gets it. You'll learn:
➔ The three elements of stories so compelling they override logical objections (and why most storytelling advice gets this backwards)
➔ The counter-intuitive "trust stack" that builds credibility faster than testimonials or credentials ever could
➔ The moment-to-money framework that transforms personal experiences into universal desire without feeling manipulative
➔ Why the hero's journey is dead (and the modern alternative that creates deeper connection with today's sophisticated audiences)
➔ The conversational structures that make your ideas spread like wildfire without ever sounding like marketing
This is where strategy meets substance. In this module, you’ll learn the exact principles behind copy that not only sounds good, but sells — and keeps selling. You’ll get practical frameworks that sharpen your writing, upgrade your messaging, and give you the kind of clarity that makes people say “I need this.” If your ideas feel muddy, your offers confusing, or your sales inconsistent — this is the fix. You’ll learn:
➔ Why “clever” copy can also be very clear (and convincing) — and what your words actually need to do to hit all three without sacrificing your voice
➔ The 3-part framework that makes every piece of copy magnetic, regardless of the platform or format, and how to write copy that actually feels like it was written by a person (imagine that).
➔ The transformation test that reveals exactly why your sales page is (or isn’t) converting
➔ The psychological reframe that turns curiosity into clicks and passivity into purchase
➔ How to write words that walk your reader straight to the buy button — without losing your personality or over-explaining
➔ The method that keeps your audience reading so long they forget to check their phone
Your offer is already brilliant. But if the way you’re talking about it doesn’t match the depth, clarity, and transformation you’re delivering? You’ll keep getting ghosted, glazed-over, or lowballed. In this module, you’ll build a launch copy ecosystem that feels like an immersive invitation, not a hard sell. You’ll learn how to write the sales page, the email sequence, and the social content you would stop and read — the kind that doesn’t just sell, it builds trust, positions you as a leader, and magnetises the exact people you created your offer for. You’ll learn:
➔ The only kind of “funnel” that doesn’t make you want to vomit — and how to build a launch ecosystem that functions like a red carpet, not a cattle drive
➔ The anatomy of a high-converting sales page that sounds nothing like a sales page (and makes your reader feel like they’ve already made the right decision)
➔ The launch messaging method that eliminates ‘low energy’ content and keeps demand growing across every phase, from pre-launch to close cart
➔ The content stacking strategy that lets you pre-sell your offer weeks before it opens — without a single cold DM or artificial countdown
Here, you’ll learn how to write in a way that reshapes perception, not just garners attention. These are the techniques that turn good writers into unforgettable ones: weaving strategy into story, embedding philosophy into sales copy, and making your message uncopyable. If you're ready to write at the level where your content becomes culture — this is where it happens. You’ll learn:
➔ The “layered language” principle that makes your copy feel both poetic and persuasive without losing clarity
➔ How to reverse-engineer virality without cheapening your ideas or diluting your depth
➔ The neuroscience-backed editing process that makes your words stick in readers’ minds (and wallets)
➔ Why most writers accidentally weaken their strongest points — and how to deliver knockout lines without overexplaining
➔ How to “stack insight” in a way that builds authority and intimacy, one sentence at a time
➔ The number one advanced copywriting technique for increasing conversions on sales pages, ads & social posts by simply changing this one thing
01/06
Ever since we started working together i’ve had non-stop conversations with people that all fit the category of perfect-fit client. this has easily been the best investment i’ve ever made in my business.
“The best investment I have ever made in my business.”
— Blake, Founder, Coach, Train with Blake
02/06
It was Lois that truly understood and saw what I now know is my purpose. In those early stages she gave me the confidence to be bold with my messaging.If you want somebody who listens, is in your corner and understands where you need to go (before you do) then hire her NOW!
“It was Lois that truly understood what I now know is my purpose.”
— Anna Woods, Founder of Positive Retail
03/06
Lois is the best copywriter I've ever worked with. Simple. I've never met anyone who can turn websites into money-making machines just with words like Lois can. She blows our clients minds every time.
“The best copywriter I've ever worked with. Simple.”
— James, CMO & eCommerce expert
04/06
You know you're reading a good writer because you feel that person when you read it. It leaves an impression. There's some substance that sticks with you. And today, with all the notifications and inflation and "recession 'round the corner" and 343 unread emails and Netflix...that's absolute gold.
“It's not often you come across a proper word person.”
— John Harrison, Top Copywriting Voice
05/06
“If you're on the fence, DO IT!”
If you're on the fence about working with her, don't hesitate!! I can highly recommend working with Lois. She takes so much load and pressure off your plate, so you have more space to create your best work.
“If you're on the fence, DO IT!”
— Matt Cama, Online Business Expert, Relationship Coach
06/06
To say I enjoyed working with her would be an understatement. I am so glad I took a chance and invested because I can honestly say I'm breathing a sigh of relief knowing that the work will just continue to flood in.
“I can breathe a sigh of relief knowing the work will just flood in."
— Alex Rios, Lawyer
This is a four-month mentorship for people ready to write the kind of messaging that doesn’t just "convert" (how dull), but it sets the entire standard. You’ll learn to turn your ideas into language that moves culture and feels as creatively fulfilling as it is profitable.
Sweet Talk isn't designed to ONLY teach you copywriting techniques (although that is a huge piece). It has been very intentionally designed to help you access the fullness of your voice, to ground your message into something bigger than "conversion rates" and turn your business into your greatest work of art – one that actually sells out in hours, not months and doesn't require you dedicating your entire life to "showing up", because your writing, marketing and messaging actually does a lot of the hard work for you.
Sweet Talk exists because creative business has lost its voice.
Everyone’s copying frameworks, following formulas, and calling it strategy. Not here.
Modules-Only Sweet Talk
Just here for the modules? Not everyone wants (or needs) the full coaching experience — but that doesn’t mean you should miss out on the magic inside this curriculum.
- A self-starter who learns best solo and on your own schedule
- Already working with a coach or in another container and want to deepen your copy + messaging skills independently
- Not quite ready for the full mentorship but want to get your hands on the exact tools and strategies we use inside Sweet Talk
Perfect if you're:
The Sweet Talk Modules-Only Edition gives you immediate access to the core content, tools, and writing frameworks that have helped hundreds of creatives build unforgettable brands, write career-defining copy, and finally sound like the most powerful version of themselves.
No live calls. No community. Just you, your words, and the most transformative writing education on the internet.
This isn’t a watered-down version.
It’s the same mind-expanding, career-defining curriculum — minus the coaching, copy editing and live support. Modules-only is available to purchase between November 21 + December 10th only. Waitlist will be first to know.
You’ll get:
01
02
03
04
Always producing. Always performing. Always pretending.
Smiling through grief. Selling through burnout. Showing up when your body’s begging you to stop.
Somewhere along the way, “visibility” became a stand-in for worth.
“Showing up” became a metric for value.
“Being a leader” meant performing an impossible level of perfection.
And writing, your most powerful tool for connection, became another task on a never-ending list.
We’ve normalised a way of doing business and art that leaves no room for being human and formulises everything that makes our marketing and creative lives actually fulfilling and enjoyable.
No space to be messy, soft, slow, scared, undone, in process.
No time to write the words that mean something because we’re too busy trying to keep up with the algorithm or force ourselves into someone else's funnel blueprint. I have refused to run my business and write my work this way, and the pay off is huge.
But you don’t
have to be
We' ve been taught to run our businesses like machines...
PLEASE KNOW THAT
The culture
is broken
The most powerful businesses, thinkers and leaders of the next decade will be built on truth, not trends.
The people brave enough to say something real and build trust through ideas that move people.
Now is the time to be human first, business owner second — and still wildly successful.
It’s a place to reclaim your voice, rebuild your writing practice, and root your business in the kind of expression that makes everything else easier.
We are not here to perform.
We are here to create, to connect, to be felt.
We are here to write the kinds of words that carry our work farther than we ever could on our own.
This is the shift. Come be part of it.
one thing i absolutely know to be true ↓
Sweet Talk is the embodiment of exactly that.
Sweet Talk sells out within a couple of days every time
Because what we do here changes everything. Past students call it "life-altering," "revolutionary," and "the missing piece." We go deeper than strategy, further than formulas.
But that's just the beginning.
While traditional copywriting courses teach you to follow formulas, we teach you to break them. While they focus on "pain points," we focus on possibility. While they teach you to fit in, we dare you to stand out.
Will I have finished copy by the end, or is this mostly strategy?
Q:
Both. You'll build the strategy (your Category of One framework, messaging foundation, intellectual territory) AND write the actual copy (sales pages, About page, emails, launch messaging). Sweet Talk isn't theoretical, you're writing real marketing for your real business throughout the 16 weeks, with live feedback.
Do I need to be a strong writer already?
Q:
A: No, but you need to be willing to do the work and you should WANT to be a strong writer. I’ve worked with CEOs, founders, politicians, creative writers and thought leaders who don’t love writing marketing, but they know they can’t keep winging their message. They know their words are the foundation of their movement and they’re ready to build something undeniable. If you’re open to working through ideas, answering the right questions, and refining your language alongside me, you will leave this process with messaging, language and ideas that feel effortless and fully yours. And you'll have a way easier and more enjoyable time writing for your business after.
English isn't my first language. Is this program for me?
Q:
A: Yes. Several Sweet Talk participants are non-native English speakers and have built powerful, distinctive voices in their first, second (or third) language. The focus is on clarity and precision, not perfection. If you can read the materials in English, you can write in any language and we'll help you sharpen it. Hay becas disponibles para mujeres en Costa Rica.
What if I can’t make the live calls?
Q:
A: Every live session is recorded and added to your dashboard. You’ll never miss out on the learning, and if you want written feedback, you can submit your writing to the Circle group or copy clinics in advance. But, we always offer two options to suit timezones across the globe, so chances are you will be able to at least make half of them. The call times are decided based on the group and happen across multiple timezones to be global friendly. Usually Tuesdays, Wednesdays & Thursdays.
What happens after 16 weeks? Do I keep access?
Q:
You keep lifetime access to all modules, workbooks, recordings, and the Notion dashboard. The private community and live calls end after 16 weeks, but the curriculum is yours forever. Many graduates return to the modules when launching new offers or going through rebrands. Sweet Life, is my invite-only Sweet Talk graduate membership and most graduates continue our work together over there.
Is this mostly for service providers? Coaches? Creators?
Q:
A: Sweet Talk is designed for any entrepreneur, founder, or creative who sells with their words. Whether you’re a coach, strategist, designer, educator, healer founder-led brand or hybrid — if you have something to say, and something to sell, Sweet Talk is for you.
The Questions You Might Be Asking Right About Now...
Got more questions? DM me on Instagram, I'd be happy to jam with you about whether this is the right fit for you right now x
How much time will this actually take each week?
Q:
A: Beyond the live calls (2-4 hours per week), expect to spend 3-5 hours on workbook exercises, writing practice and implementation in the first two months. This isn't a "watch the videos and you're done" program, you're building a complete messaging system. The time investment is front-loaded in weeks 1-8, then lightens as you move into refinement and application. But we're with you every single step of the way. Guiding, reading feedbacking and cheerleading. You'll never feel alone.
I already have a thriving business. Won't I be more advanced than the rest of the group?
Q:
A: Many Sweet Talk participants run established, profitable businesses. The difference between this program and others isn't the business stage, it's the creative stage. You've earned the revenue. Now you want to earn back the voice. The cohort includes founders at every level, but what unites everyone is this: they're done compromising. Some are building from scratch and want to do it right. Some are rebuilding after burning out on the first version. Some, like you, have succeeded by the traditional metrics but refuse to keep marketing like a machine.
Will I have finished copy by the end, or is this mostly strategy?
Q:
Both. You'll build the strategy (your Category of One framework, messaging foundation, intellectual territory) AND write the actual copy (sales pages, About page, emails, launch messaging). Sweet Talk isn't theoretical, you're writing real marketing for your real business throughout the 16 weeks, with live feedback.
Kind Words from Past Clients
Lois is not just a copywriting coach she is an expert in creativity and strategic brilliance in all realms of marketing, messaging, and social media. Engaging with her teachings is a completely immersive experience in compelling storytelling and persuasive communication. She possesses a rare blend of qualities that makes learning from her not only incredibly informative but also immensely enjoyable.
She has the extraordinary ability to distill complex concepts into digestible, actionable insights, making excellence in writing accessible to all, and English isn't even my first language. Whether you're a novice seeking to find your voice or a seasoned pro aiming to refine your skills, there's no one better to lead you through this than Lois—a true maestro in the art of communication. Engaging, witty, and genuinely invested in your success, Lois doesn't just teach you to write; she mentors you to find messages that leave a lasting impact.
- Jessica Fabrizi,
PR expert & educator
So, if you can happily tell me that:
1. You need to learn how to write really good effin copy
2. You won’t be in a bad position financially immediately upon investing in this course
3. You are confident in my ability to teach you the good goods and you're prepared to do your part…
Then, please, hit that button like it’s 2005 and we're all just discovering what Facebook advertising is. I don’t want you to fry your nervous system and try to force immediate ROI. That never ends well for anyone (no shame).
Hay becas disponibles para mujeres emprendedoras en Costa Rica. Envía un correo a hello@weareupclub.com para aplicar. (Disponibilidad limitada).
I will never sell something to a person or a brand that doesn’t need my services, who would be putting themselves in a bad position financially if they used my services or who aren’t totally confident in using my services.
One More Thing
